![]() ![]() There are no Twitch-only streamers who grind their way to the top, he explains. Some streamers have known this for a while, like Shawn Gilhuly, a Twitch partner with more than 44,000 followers. “They are starting to consider multi-streaming and alternative platform options, and they're starting to realize that this old story they've been told about discovery on Twitch is not really true.” “I think for smaller broadcasters and medium-sized broadcasters, things have changed in the last two months,” Nash says. You’ll never reach the hallowed lands of Twitch partnership (and with that, the promise of better tools and a potentially stable income), without knowing this: You grow your Twitch audience on platforms other than Twitch. Many participants engage in a ten-thousand-hours culture that is basically Sisyphean. Unlike gaming, where grinding, no matter how laborious, should lead to progress, grinding on Twitch does not bring equivalent reward. Many streamers worked out a long time ago that streaming alone-the actual day-to-day of creating content on the service-is simply not enough to attract a following. (It’s worth noting that Twitch is owned by Amazon, which runs AWS, which hosts Twitch blaming hosting costs has left streamers perplexed.) Removal of the hosting feature feels like Twitch making the summit harder to ascend the reduced revenue split is just another reason not to try. The logic here is populist, but it’s missing the redistribution: Twitch has acknowledged that some streamers were doing better than others now begins the era where everyone gets the same bad deal, justified in part because Twitch costs a lot to run. ![]() Add to that Twitch president Dan Clancy’s announcement last month that the company would start giving streamers a lower revenue split in 2023 and you have a lot of creators wondering if success on Twitch is even worth it-or possible at all. This week, Twitch will provoke more frustration when it removes “hosting,” a feature that lets streamers embed another channel’s live broadcast on their own page. This state of affairs has sapped many streamers of good will. Of the 6 million people who create content on the platform, more than 90 percent stream to fewer than six viewers 25 percent of the top 10,000 highest-paid streamers make less than minimum wage. Smaller streamers burn out too, anonymously: only an extraordinary few earn enough to make a living. Even Pokimane, one of the site’s famous faces, has had to take extended time off. Streamers toil for the approval of audience and algorithm. Burnout is inseparable from the platform’s identity. You may even become a celebrity, get a cameo in Free Guy. Grind hard, the maxim goes, and you'll accrue enough followers to make "Twitch streamer" your full-time job. For video game streamers, Twitch's appeal looms large. ![]()
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